At a time when sustainability and responsible governance are becoming key conditions for the survival of tourism, many small and medium-sized enterprises lack the knowledge, tools, and support needed to transition to green and circular business models. The GreenSET project contributes to the transformation of tourism services through the development of business support mechanisms and practical tools that enable SMEs to reduce their negative environmental impact, make better use of existing resources, and create new revenue streams.
33 months
Project duration
April 2025 – December 2027
Start and end date
€2,443,947.00
Total project value
GreenSET – Green Sustainable Eco-Tourism is funded under the Interreg Euro-MED 2021–2027 programme. Its mission is to empower small and medium-sized enterprises in the tourism sector by providing practical tools and guidelines for implementing sustainable practices and circular economy principles.
At the core of the project is the MEDSSIM methodology (MED Sustainable Service Innovation Methodology), which enables business support institutions to guide entrepreneurs in designing and delivering innovative and sustainable tourism services.
Project activities include:
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Development of the MEDSSIM methodology
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Training and capacity building of business support institutions
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Implementation of pilot projects for the development of new sustainable tourism services
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Establishment of a certification system for sustainable service development experts
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Preparation of practical manuals and tools for developing sustainable business models
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Exchange of good practices and cooperation among partners and stakeholders across the Mediterranean to ensure the long-term sustainability of project results
Project partners:
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STEP RI Science and Technology Park of the University of Rijeka (Croatia – Lead Partner)
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R2M Solution (France)
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SINLOC – Sistema Iniziative Locali S.p.A. (Italy)
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CEEI Valencia (Spain)
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FORTH – Foundation for Research and Technology – Hellas (Greece)
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NTB Nicosia Tourism Board (Cyprus)
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Tertúlia Algarvia (Portugal)
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Regional Development Agency of Tirana (RDA Tirana) (Albania)
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Business Start-Up Centre Bar (BSC Bar) (Montenegro)
Associated partners:
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Croatian National Tourist Board (Croatia)
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University of Rijeka, Faculty of Tourism and Hospitality Management (Croatia)
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CCI Nice Côte d’Azur – Chamber of Commerce and Industry (France)
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Regione del Veneto (Italy)
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Università degli Studi di Cagliari (Italy)
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Turisme Comunitat Valenciana (Spain)
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FLORIDA Centre de Formacio, coop.v. (Spain)
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Municipality of Heraklion (Greece)
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Hellenic Mediterranean University (Greece)
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Nicosia Chamber of Commerce and Industry (Cyprus)
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Algarve Tourism Region (Portugal)
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Tirana Business University College (Albania)
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Albanian Tourism Association (Albania)
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National Tourism Organisation of Montenegro (Montenegro)
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Chamber of Economy of Montenegro (Montenegro)
Project website: https://greenset.interreg-euro-med.eu/
Project LinkedIn page: https://www.linkedin.com/company/greenseteuromed/
